Radio channels come together to bring COVID-19 stories, have banter on Twitter
Amid a 21-day nationwide lockdown, Indian radio brands came together to bring out COVID-19 stories. At a time when the world is fighting against coronavirus, radio brands have forgotten their rivalry on market share, revenues and other business metrics.
Major radio players started conversation on micro-blogging site Twitter to bring stories about the healthcare workers, police officials and other essential service providers who are risking their lives to serve others during the coronavirus pandemic.
It all started after HT Media’s Fever FM posted a light-hearted tweet poking fun at Radio Mirchi. “Hey Man! Still Khush? @RadioMirchi,” wrote Fever FM.
Radio Mirchi replied, “Safe and khush? Aur aap? Abhi bhi baap?”