Quick commerce gains traction as firms edge towards profitability

Quick commerce is proving to be a solid business proposition, with companies like Zomato’s Blinkit and Y Combinator-backed Zepto recently registering growth, charting paths to profitability.

Blinkit logged its highest gross order value (GOV) and customer transactions in June and July, showing a positive contribution for the first time in the quarter ended June 2023.

Deepinder Goyal, the company’s co-founder and chief executive officer (CEO), predicted that Blinkit would deliver more value to shareholders than the core food delivery business in the next decade.