Quelling troll mobs

Facebook, keen to respond to criticism over its influence on elections, cracked down this Monday on “coordinated inauthentic behaviour”, turfing out around 712 accounts and pages. Most of these were trafficking in messages both against and in favour of the two main political rivals in India, the Congress and the Bharatiya Janata Party (BJP).

The exercise was not based on any offence caused by the kind of content posted, but on other identifiable patterns. Though done in other countries, it marks a new approach in India.

Coordination of online activity is easily understood, but what qualifies as “inauthentic”?