Quality content, leveraging rich cultural diversity will bring its rewards: Broadcast regulator

NEW DELHI: Broadcast regulator Trai on Thursday said India’s rich cultural diversity should be leveraged to create interesting and vibrant content for viewers and asserted that quality content will bring its own rewards for players in the sectoral model, where consumers decide what they wish to watch.

Speaking at the CII Big Picture Summit, Telecom Regulatory Authority of India (Trai) Chairman R S Sharma said the regulator’s approach has been to facilitate growth and consumer interest and not to bring in too much regulations or to strangulate.

“We also don’t want to do too much fine-tuning…there may be certain abberations… we try to sort them out but they are minor tweaking, if at all it can be called that,” he said that there is adequate vibrancy in the industry.