PVR, INOX put up a brace face to Reliance Jio Fibre’s offer

Cinema exhibition industry has put up a brave face in front of Reliance Jio’s announcement that the company will launch a service next year, where its premium Jio Fibre subscribers will be able to watch a new release the same day on their television sets as its theatre audience.

The exhibitors – PVR Cinemas and INOX Leisure – have said that theatrical and at-home are two completely different experiences and it is the call of the producers to choose on which platform their content would be distributed for consumption.

Mukesh Ambani, chairman, RIL, on Monday said at the company’s 42nd AGM that Jio Fibre’s premium customers will be able to watch new movies in their living rooms the same day these movies are released in theatres. Called the ‘Jio-First-Day-First-Show’ service is planned to be launched in the middle of 2020.