PVR INOX launches standalone IMAX property at iconic Priya Cinema

Multiplex chain PVR INOX on Thursday announced that they have converted Priya Cinema, one of the first theatres they opened in the national capital, into a state-of-the-art standalone IMAX theatre. The property at Basant Lok Complex, Vasant Vihar, will feature a next generation laser projection and multi-channel sound system exclusive to IMAX theatres for a truly immersive experience.

Ajay Bijli, Managing Director, PVR INOX Limited, said upgrading their landmark cinema hall was a proud moment for the company.