Purplle plans to go for IPO in about 4 years from now

E-commerce firm Purplle, which deals in beauty and personal care products, is planning to go for an initial public offering (IPO) in 3-4 years after scaling up business with a target growth of around 80 per cent year-on-year, a top official of the company said.

The announcement from the company follows after its competitor Nykaa got listed last week.

“Beauty is a business of momentum. As you build momentum and get to a larger scale, your cost becomes smaller and you become a profitable franchise. It’s not the right time for us to continuously look at our costs.