Punjab government comes out with policy to engage social media influencers

The AAP government in the state on Saturday came out with a ‘Punjab Influencer Empowerment Policy, 2023’, aimed at roping in social media influencers to “harness their potential to narrate rich stories of Punjab’s culture, heritage, and governance initiatives to audiences across India”.

This policy is envisioned to amplify the state’s diverse cultural, heritage, and governance narratives through collaborative partnerships with social media influencers, an official statement said.

The policy delineated influencers into five categories based on the number of subscribers.