Public service content on pvt TV channels to be voluntary: I&B ministry

In a relief to broadcasters over the requirement to run 30-minute public service programmes daily on private television channels, the Ministry of Information & Broadcasting (MIB) has indicated adhering to this mandate would be voluntary.

The assurance was given during a crucial meeting on Friday between representatives of the Indian Broadcasting and Digital Foundation (IBDF) and ministry officials. The IBDF includes top television networks, such as Disney-Star, Sony, Zee, and Viacom18.

An industry executive present at the meeting confirmed this development to Business Standard. An MIB official said that a clarification would be issued shortly.