Protecting creator economy will be foundational: YouTube CEO Neal Mohan
Platforms such as TikTok, Instagram, and Shorts may be grabbing all the headlines for user-generated content or the creator economy, but the original of all these will remain YouTube.
The latest details of the creator economy just highlight this. YouTube has a total of three million channels under the YouTube Partners Programme (YPP), which allows creators to make money. Importantly, YouTube paid $70 billion to creators, artists, and media companies over the last three years through the YPP.