Prosus-backed PayU’s India playbook: Focus driven by fintech opportunity

India is at the centre of Prosus-backed PayU’s business strategy, as the Netherlands-based investor sold its payments business in other international markets.

Adopting an ‘India-centric approach is driven by advantages in India compared to other markets in the world, said Anirban Mukherjee, CEO of PayU.

“We are investing heavily to strengthen controls and governance. We were always good. But there’s a chance to be world-class in this sector. One has to take a lot of time, effort, and spend money to get better at controls, and governance which includes fraud and risk management,” he explained.