Proposed amendments to e-commerce rules disincentive to consumers: IAMAI

NEW DELHI: Industry body IAMAI on Monday termed the proposed amendments to the Consumer Protection (E-Commerce) Rules 2020 as a “deterrent” for the industry’s growth, and pointed out several ambiguities that it claimed are likely to have unintended negative consequences for consumers.

The Internet and Mobile Association of India (IAMAI) has suggested excluding the entire value chain from the ambit of e-commerce definition, clarifying the flash sale concept, and confining the rules to protect the rights and interests of the consumers as “in its current form, they fall under the jurisdiction of Competition law, legal metrology law, intermediary law, etc”.