Private nonprofit company to lead ONDC rollout

The government will set up a private sector-led non-profit company to fast-track the implementation of the Open Network for Digital Commerce (ONDC) that aims to standardise the process of onboarding retailers on e-marketplaces, and supply and delivery via online channels, and create protocols for digital ecommerce such as cataloguing, vendor discovery and price discovery.

After a review meeting chaired by commerce minister Piyush Goyal, the government said the entity is expected to provide a startup mindset enabled by a management with a futuristic vision, deep understanding of commerce, comfort with cutting edge technology and a missionary outlook to drive change.