Private brands businesses of e-tailers under scanner

NEW DELHI: Private brands and digital payments businesses of online giants Amazon and Flipkart have come under the government scanner with the department for promotion of industry and internal trade (DPIIT) having asked the companies to submit various details about the same.

The DPIIT has sought several details, including total percentage of sales that come from private labels, their sourcing and categories in which these companies sell private labels. “Express in terms of percentages if private label is more than in one category and also mention sellers of these private label products,” DPIIT asked online companies.