Prime Video announces series to highlight India’s most promising start-ups

Prime Video, in partnership with the Office of the Principal Scientific Adviser (PSA) of the government of India, is launching a unique series called Mission Start Ab.

This series aims to showcase and support early-stage Indian start-ups that are creating innovative solutions for the country’s socio-economic development. The show will feature ten grassroots entrepreneurs who will compete to secure funding from three prominent Indian investors and the chance to become India’s next unicorn.

The show will span seven episodes, where entrepreneurs will face a series of “intense exercises and simulations that will test their entrepreneurial, management, communication and crises management skills,” as stated in Prime Video’s official release.