Prime membership now covers 98 per cent pin codes, says Amazon India head

BENGALURU: With massive tech adoption during the pandemic, e-commerce giant Amazon saw its prime membership swell three times during the festive season with the prime members coming from over 98 per cent of India’s pinc-codes. As the demand for OTT services and online shopping grew, the e-tailer onboarded prime customers who availed services like free shipping and access to Amazon Prime video with a Rs 999 per year subscription.

During a fireside chat at the Bengaluru Tech Summit 2020, Amazon India head Amit Agarwal said that online streaming has fuelled the growth of prime sign-ups for the e-commerce firm.