Price correction has helped Apple India sales: Cook

Kolkata: Apple CEO Tim Cook said the price correction of some iPhone models in India has delivered better sales and the company will assimilate this learning for its future pricing strategy in the Indian market.

Talking to analysts after announcing Apple’s second quarter earnings, Cook said the price “adjustment” in India has led to “preliminary some better results there.” Last month, Apple had dropped the selling price of iPhone XR by up to 22% in the face of stiff competition in the premium smartphone segment in the India.

Responding to a query from JP Morgan whether this “pricing action” has been a learning or not as Apple gets ready for new launches, Cook responded: “Everything that we do, does advise everything we do in the future so we try to learn the best we can and fold that into our thinking. And we’ll obviously do that with this as well.”