Premium smartphone sales in India drop 32% in June quarter: Report

India’s smartphone shipments in the premium segment (over Rs 30,000) declined 32 per cent year-on-year to over 1 million in June 2020 quarter on account of disruption related to the COVID-19 pandemic, according to Counterpoint Research.

Counterpoint Research, in a report, said the nationwide lockdown of almost 40 days led to almost zero shipments in April that contributed to the decline.

“Still, it was one of the least affected segments and reached its highest ever share in the overall India smartphone market, contributing more than 4 per cent in total smartphone shipments,” it added.

New launches like the OnePlus 8 series 5G in premium segment and re-entry of Apple in affordable premium segment kept the momentum alive in the market, it said.