Premium segment not under pressure from pandemic, demand actually going up: Qualcomm

The demand for premium devices is still there despite the Covid-19 pandemic and was in some ways going up, Qualcomm senior executives said on the sidelines of the Snapdragon Tech Summit. Qualcomm, the leading mobile chipmaker, announced its latest Snapdragon 888 aimed at premium smartphones at the virtual summit.

Alex Katouzian, Senior Vice President and General Manager, Mobile, Compute and Infrastructure at Qualcomm Technologies, Inc told Indianexpress.com that geographical locations are actually “looking for the next premium tier solution.” “There are a lot of areas where subsidies on phones still exist and people actually tend towards the premium tier of the market,” he said, adding that the popularity of the premium tier is strong in markets like the US, in the EU and most parts of Asia including India.