Premium segment and 5G-enabled smartphones drove the majority of growth this festive season, says report

The last few months were full of festivities, and the festive season brings deals and discounts on different products, including smartphones. This year, the premium smartphone segment saw rapid growth during the two weeks of Navratri and Dusshera, as per a study conducted by GFK, a market data and analytics firm.

As per the report from GFK, overall smartphone sales witnessed an increase of 40 per cent during the festive season of Navratra and Dusshera compared to the weeks preceding. The premium segment, which broadly includes smartphones priced above Rs 50,000, was the pivotal factor for the growth this season. Meanwhile, 5G-enabled smartphones also played a key role in sales this year.

5G smartphones saw major growth this festive season
The firm reports that the share of 5G devices this festive season grew by 51 per cent while constituting for 48 per cent of the total market share during the Navratri and Dusshera festive season.