Predictability in regulation is required: India head of OnePlus

OnePlus, one of the market leaders in premium smartphones in India, recently launched its premium TVs. Vikas Agarwal, General Manager, India, OnePlus, spoke to BusinessLine on its expansion in India, going offline, competition and issues with government policies.

How do you plan to win in the highly competitive TV segment?

It is a new market for us. However, so far, we have got a great response. When we launched everyone said it’s premium, it’s expensive and it’s India, but so far, if you look at only online, people have loved our TV products on Amazon. We have already set a new record with our premium TV segment, almost 42 per cent of the premium TV segment on Amazon today is OnePlus. It shows that OnePlus is doing much better than other established brands.