Prasar Bharati to revive its entertainment programmes to generate more revenue

NEW DELHI: Public broadcaster Prasar Bharati is planning to revive its entertainment content to generate more revenue.

The aim of the Prasar Bharati is to return to the Doordarshan’s ‘golden era’ where it featured a range of serials during the 80s and 90s where Doordarshan featured a number of shows — including cartoons and serials alongside the news.

The iconic shows of DD include Hum Log, Buniyaad, Malgudi Days, Shaktimaan and Shrimaan Shrimati.

DD Metro’s prime-time shift Metro Gold between 7-10 pm aired popular shows which were aimed at family audiences.