Prasar Bharati to auction archival, premium content

In a move towards self-sustainability and digitization, public broadcasting body Prasar Bharati has decided to allow traditional channels and over the top streaming platforms to purchase archival content that dates back to the pre-Independence era.

The content that will be up for e-auction will include footage of the Constituent Assembly debates, or even news recordings of several of India’s key milestones.

“The policy will ensure that archival and premium content of Prasar Bharati is syndicated to third parties through an open and transparent mechanism of e-auction in order to fetch the maximum market value of content on demand basis,” Prasar Bharati said in a notification dated October 8.