Potential TikTok ban sends advertisers scrambling

Advertisers are seeking any assurances from TikTok, the viral app that helped usher in a wave of short-form video across social media, as the Chinese-owned company again faces a potential ban in the U.S. over national security concerns.

When TikTok’s Chief Executive Officer Shou Zi Chew testifies before Congress for the first time on Thursday, advertisers will be closely watching his appearance for news as well as the reaction of lawmakers, several ad agencies told Reuters.