Portion of online adults in India messaging a biz at least once a week highest globally: Meta’s Survey

Indians want to connect with a business the same way they chat with family or friends, a survey commissioned by tech giant Meta said on Friday noting that a higher percentage of online adults here message a business at least once a week, than other places in the world.

People in India increasingly prefer messaging over other forms of communication such as email, call or website, the survey said.

Over 70 per cent of Indians surveyed said they prefer to message businesses rather than sending an email, calling or visiting their website. About 75 per cent of Indians polled said they are more likely to do business with or purchase from a company that they can contact via messaging.