Popular landline phone maker Beetel to enter mobile phone accessories segment

New Delhi: Telecom product maker and distribution firm Beetel on Thursday announced its plan to make a foray into the mobile phone accessory segment with the brand name ‘Flix’, and targets to get a business of around ₹300 crore by the end of 2021.

The company will appoint 600 distributors to sell the items through around 40,000 retailers across the country from the next month, Beetel said in a statement.

“Flix aims to capture at least 2 per cent share of the ₹15,000-crore organised retail market by 2021. Through its unique product line, aggressive marketing outreach and excellent after-sales support, Flix aims to become the numero uno brand in the smart accessories space,” Beetel Business Head Puneet Gupta said.