PokerStars India signs Nawazuddin Siddiqui as brand ambassador

MUMBAI: PokerStars India has signed popular Bollywood actor Nawazuddin Siddiqui as brand ambassador.

As part of the deal, the company has shot three TV commercials with Siddiqui. The launch and association is designed to strengthen the brand’s resonance as it seeks to bring the concepts of poker to a wider audience.

Three television commercials have been shot, each with a different narrative, challenging the audience to work out whether they think Siddiqui is bluffing in the scenarios, or not. One features Nawaz trying to use a poker chip as everyday money, one follows him as he attempts to take on a role inspired by James Bond and one sees him analysing the