Podcasts are the new battleground in Music streaming

As the music industry becomes more competitive, non-audio content or podcasts seem to have become the new battlegrounds.

Recorded audio shows or podcasts have seen a massive surge in the past couple of years, thanks to the long commuting hours in the country.

The monthly podcast listeners in India, who’ve listened to at least one podcast in a month, grew to 40 million at the end of 2018 from 25.8 million a year ago. This implies an annual growth of 57 per cent, according to a research by PwC.