Poco mojo: Understanding the Xiaomi spin-off brand, its product choices, and future goals including monetization prospects

“When we started Poco, it was more like an entrepreneurial team inside Xiaomi, wherein some of us came together with the idea of doing something different. That’s when we came up with the idea of the Poco F1. Our thought process behind it was to offer everything you need and nothing you don’t,” C Manmohan, who is general manager for Poco India, tells Financial Express Online in an exclusive interview. That was in 2018. “The Poco F1 was a huge success, not just in India but across the world.”

You don’t have to take Manmohan’s word for it. The Poco F1’s breakthrough success speaks for itself. The phone’s no less than a cult and a successor is duly awaited, a successor that eludes fans and enthusiasts to this day. Poco has never really confirmed or denied the possibility of a Poco F2 for the Indian market (even as it sells a Poco F2 Pro globally) but the problem is (and this is something that big brands have tried to achieve and failed) the Poco F1 was simply so out of the blue, chances are nothing would ever replace it. This is something that even Poco is aware of.