Poco India says no plans to go mass market; going slow on category expansion

NEW DELHI: Handset maker Poco, which last year spun off from parent Xioami as a separate entity, has no immediate plans to go mass market with its smartphones and is currently focusing on tech-savvy customers in India. The company is also going slow on product category expansion and will not launch any non-smartphone product this year.

This comes at a time when the brand is going through a leadership change with general manager C. Manmohan stepping down from the position. He, however, will stay with the company till December-end.

“Poco is still a very small team. We will become a big team going next year. We are working on how the organisation would look…what products are needed and ensuring what our core strategy is,” Anuj Sharma, the former Xiaomi CMO who now heads Poco India, told ET.