Poco becomes India’s third largest online smartphone brand; Poco F2, Poco Pop Buds still on the cards—Poco laptop not so much

Poco is cruising. The Xiaomi spin-off that became an ‘independent’ brand in India in February 2020, has become the third largest online smartphone player, according to data released by research firm Counterpoint. Poco beat way more ‘established’ brands OnePlus and Realme to enter the top three list on the back of value budget phones like the Poco M2 and Poco C3. As per Counterpoint India Smartphone Monthly Model Tracker 2020, two out of the top three devices sold online (in November) were Poco devices.

Poco started its journey as a Xiaomi spin-off in 2018 with the almost cult fan favourite Poco F1. Its second phone, Poco X2 came after an almost two-year long hiatus—and only after becoming an independent brand.