Piracy biggest threat to OTT industry worldwide

Piracy of the content is one of the biggest issues plaguing the video-streaming or the OTT (over-the-top) industry worldwide and in India, as almost one-third of the revenue is lost due to unauthorised access to content, said Paul Segre, chief executive of UK-based video technology provider Synamedia.

Talking with ET during his India visit, Segre said while his company has a legacy of providing solutions for the payTV industry for the last 30 years, it is now focussing on streaming services across engagement, protection and distribution of content.