PhonePe’s ONDC app Pincode goes live in 10 cities, to expand services

Pincode, a local shopping app on the Open Network for Digital Commerce (ONDC) platform, on Tuesday announced it has gone live in ten cities.

The PhonePe-backed app was launched in Bengaluru and is now in Mumbai, Delhi, Noida, Gurugram, Chennai, Hyderabad, Ahmedabad, Pune and Kolkata. Among other things, it sells groceries, pharma, fashion and electronic products.

“The initial response and rapid consumer adoption of Pincode has given us the confidence to expand our services. We are fully committed to championing local sellers and delivering an exceptional shopping experience to our consumers,” said Lalit Singh, the company’s general manager.