PhonePe to launch app store on February 21

Digital payments company PhonePe is set to launch its app store to users on February 21, in a bid to challenge the duopoly of Apple and Google.

The launch of the Indus Appstore is expected to take place in New Delhi. Government officials as well as startup founders and top executives are likely to attend the event, people in the know of the plan said.

The company had released the developer platform for the Android-based app marketplace in September last year. At the time, PhonePe had said the developer platform would be free for developers for the first year, after which a nominal annual fee would apply.