PhonePe plans to take on Google Play Store; to launch an app store

With the Competition Commission of India (CCI) opening the gate to making Google change its mobile business model in India, this has opened the floodgates to players to conceive their application (app) stores. Financial technology and payments giant PhonePe will soon give Google stiff competition in this space.

Walmart-owned PhonePe is in the process of launching its app store for Android users in India and has found support in original equipment manufacturers (OEMs).

“We have been having multiple conversations with all OEMs in India and everyone is very receptive, especially since CCI has clarified that Google cannot engage in anti-competitive practices.