PhonePe eyes 500 million merchants on ‘Switch’ by year-end

Flipkart-owned PhonePe is betting big on ‘PhonePe Switch’, which allows users to transact across various food and shopping apps without actually having to download them, to drive growth in transactions and usage on its platform.
The digital payments platform said 51 apps are already live on ‘Switch’ and the company expects this number to touch 500 by December.
“Switch provides a one-click entry point to a world of apps. Users can login to these apps without downloading them. We have 51 apps currently and we expect the number of merchants to touch 500 by year-end,” PhonePe Chief Executive Officer Sameer Nigam told .