Phone companies widen offline play to better connect with buyers

New Delhi: Smartphone brands are expanding their offline play by launching exclusive experience centres, doorstep servicing and even state-of-the-art service centres ahead of the festive season.

Market trackers said this will create differentiation in the overall buying experience by showcasing a smartphone maker’s product-line and result in increasing the brand’s mind share among consumers. They added that such experience centres can also help build trust among consumers.

Vivo is the latest smartphone brand to open a flagship experience centre in Gurgaon in Haryana, where it will combine product experience, sales and after-sales servicing. The centre will also offer live-demos of premium products and have a dedicated zone for accessories and IoT products.