Phone brands make a beeline to grab a share of smart TV market

India’s top smartphone makers are now aggressively eyeing the smart TV category to gain a greater share of the viewing time of users. The move will also help them ink better partnerships with content players because of the end-to-end presence in the screens’ ecosystem.

The initiatives come at a time when telecom service provider Jio made a splash in the fixed-line broadband segment with the launch of feature-rich JioFiber.

JioFiber has tariffs starting at ₹700 a month, with plans offering home security, multiplayer gaming, multiparty video conferencing, virtual shopping and immersive viewing.