Personalised protection in the digital age

Indian consumers are increasingly selective and tech-savvy about the quality and experience of their lifestyle choices, which is why they prefer their payments and financial safety in the form of byte-sized solutions. Typically, if we were to think about insurance, our thoughts mostly lead us towards life, health, property, motor, or jewellry insurance. These covers are usually expensive and are long-term in nature. However, Indian consumers today avail a wide range of products and services, whose use varies from person to person and time to time, depending on the context. This is where contextual insurance comes into the picture.

Just as its name indicates, contextual insurance offers cover for risks that could arise in specific situations. Travel insurance, for instance, is a good real-life scenario to consider.