Pepperfry elevates Ashish Shah as CEO after demise of Ambareesh Murty

Pepperfry, the e-commerce furniture and home goods marketplace, has elevated its co-founder, Ashish Shah, to the position of chief executive officer (CEO). This appointment follows the untimely demise of Ambareesh Murty, Pepperfry’s co-founder and former CEO, in August this year.

Shah, who co-founded the company alongside Ambareesh Murty in 2012, brings with him a wealth of experience spanning two decades in the Indian e-commerce landscape. As the erstwhile COO of the company, heading operations, category management, product and omnichannel business, Shah has played a pivotal role in shaping Pepperfry’s customer-centric strategy, supply-side strengths and operational excellence.