PayU’s Wibmo partners Gupshup for delivery of transaction notifications via WhatsApp

NEW DELHI: Wibmo, a PayU company specialising in payment security and fraud prevention Tuesday said it has entered into a strategic collaboration with conversational cloud platform Gupshup to enable international companies to deliver transactional notifications via WhatsApp.

This will be valuable in areas where network issues may cause delays in SMS one-time password (OTP) delivery, the companies said in a statement, adding that Indian issuers will also benefit as they can seamlessly send OTPs via WhatsApp to international customers, presenting a cost-effective alternative to SMS, particularly for multiple transactions within a 24-hour timeframe without compromising security.