Paytm says it did nothing illegal, accuses Google of ‘arm-twisting’

New Delhi, Sep 20 () Global internet giant Google’s Play store rules forced Paytm to roll back a UPI cashback campaign which is legal in India, digital payments company Paytm claimed on Sunday. The company in a blog alleged that it was arm-twisted to take down its campaign while Google Pay has been running similar cricket-based promotions.
Google had blocked Paytm on its Play store following a policy update on September 18, ahead of the IPL cricket tournament, to disallow apps that support any unregulated gambling but restored the mobile app after a few hours after it rolled back the campaign.
The homegrown financial services firm Paytm said that it was forced to comply with Google’s mandate to remove the UPI cashback and scratch cards campaign to get re-listed on the Android Play Store.