Paytm retains BCCI title sponsorship rights till 2023 for Rs 326.8 crore

Paytm, the e-commerce payment system and digital wallet company, will continue as the title sponsor of thePaytm, the e-commerce payment system and digital wallet company, will continue as the title sponsor of the Indian cricket board’s domestic and international matches for the next five years.

The Board of Control for Cricket in India (BCCI) announced Wednesday that the bid from One 97 Communications, holding company of Paytm, of Rs 326.80 crore was the winning bid. At Rs 3.80 crore per match, Paytm’s bid was at 58% incremental value in comparison to the previous per match value of Rs 2.4 crore.

“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket,” Rahul Johri, CEO, BCCI, said.
Indian cricket board’s domestic and international matches for the next five years.

The Board of Control for Cricket in India (BCCI) announced Wednesday that the bid from One 97 Communications, holding company of Paytm, of Rs 326.80 crore was the winning bid. At Rs 3.80 crore per match, Paytm’s bid was at 58% incremental value in comparison to the previous per match value of Rs 2.4 crore.

“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket,” Rahul Johri, CEO, BCCI, said.