Paytm OTP at the end of SMS notification bothering you? Its deliberate, explains Vijay Shekhar Sharma

Digital payment frauds with the advent of online commerce have kept customers on vigil and companies proactive in building and designing their products and services that are least susceptible to online fraudsters who exploit loopholes in the system. Paytm has been among the leading new-age financial technology companies coming of age with the government’s push for cashless or digital transactions. But Paytm has also been targeted multiple times by black hat hackers, either customers, merchants or others, to crack into its system for data of millions of customers. For this, perhaps among many other things, Founder Vijay Shekhar Sharma has deliberately designed Paytm’s OTP messages in a way that might frustrate users.

Instead of the OTP number being among the first few words in the message that could be easily visible to customers in the notification itself, Paytm puts it at the end of the message. Irked by the need to open the message to access the OTP, job search portal Instahyre’s founder Aditya Rajgarhia took to Twitter on Tuesday to highlight this. “I’m surprised no one there has faced this yet.”