Paytm Money expects its market share in direct MF to increase to 50% in 6 months

New Delhi: Digital investment platform Paytm Money expects its market share in direct mutual fund subscriptions to go up to 50 per cent in six months with a ‘Switch’ option that it plans to start in a fortnight, a top company official said.

Currently, its market share stands at around 40 per cent of total such subscriptions.

The company is planning to start ‘Paytm Switch’ option for mutual funds (MFs) in 10-15 days that will enable customers to switch from regular MF to direct MF, from banks, stock brokers, distributors and asset management companies to Paytm Money.