Paytm launches its own mini app store

BENGALURU : Digital payments firm Paytm has launched a mini-app store to support Indian developers, in a direct challenge to Google’s dominance in the space.

The launch of the store follows the payment app being temporarily removed from Google’s Play Store on 18 September for violating developer guidelines on real-money gaming.

While the removal of the app may be a trigger, Paytm’s move is perhaps a direct fallout of Google mandating that developers listed on its Play Store use its billing service. Google levies a 30% commission on any transaction made for a digital product or service through its in-app billing system.