Paytm garners 3X brand and product awareness amongst it users compared to other UPI Apps: Report

As the festive season approaches, brands are setting aside a significant portion of their marketing budgets to drive consideration. Accounting for up to a third of annual sales volumes for some categories, the festive period creates an unprecedented opportunity for brands to grow. Marketers plan their campaigns 30, 45 or even 60 days in advance to build consideration as ad rates skyrocket and thousands of brands vie for the consumer’s attention.

The Economic Times reported that advertising expenditure for the 2023 festive season could cross Rs 30,000 crore driven by digital, TV and print.