Paytm First Games ropes in Sachin Tendulkar as brand ambassador

Cricketing legend Sachin Tendulkar has been roped in as brand ambassador of Paytm First Games, a subsidiary of Paytm.

“Onboarding our newest @Paytm family member!,” Paytm Founder and Chief Executive Officer Vijay Shekhar Sharma said in a tweet on Monday.