Paytm earmarks Rs 100 cr for marketing campaigns during festive season

Digital payments and financial services firm Paytm on Monday said it has earmarked Rs 100 crore for marketing campaigns during the ongoing festive season, which include cashback offers, promotion of UPI, postpaid service of ‘Buy Now, Pay Later’ and wallet businesses.

The company has started ‘Paytm Cashback Dhamaka’ as part of the marketing campaign for users in all districts of India and with special focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.

“The company and its partners will allocate Rs 100 crore for marketing activities during the festive season. These campaigns will be aligned to promote digital payments in India and educate users about Paytm UPI for money transfers,