Payments on WhatsApp launches ‘Scam Se Bacho’ campaign in India

Messaging app WhatsApp on Tuesday launched a user-safety campaign through a music video titled ‘Scam Se Bacho’, in line with its focus on communicating its core safety principles to payments on WhatsApp to help keep users safe while making digital payments.

“While UPI continues to remain one of the safest, convenient and interoperable modes of making payments, India’s growing acceptance of online payments has also seen an increase in digital payment frauds. Through this music video, we want to educate and empower our users with all the information they need to safeguard themselves against any frauds while making digital payments,” said Manesh Mahatme, director, Payments, WhatsApp India. ”